My girls Love..., Parenthood

Win with Pure Beginnings

Do you know what you’re putting on your kid’s skin? Pure Beginnings does and they are celebrating over 10 years of working tirelessly to bring-to-market products that are natural and gentle to precious skin; from stocking a few health stores, to being available in Dis-chems and other stores throughout the country, they’ve always stayed true to themselves:

“We started Pure Beginnings with the vision to provide South African consumers with safer, healthier products for their babies and children. We are delighted that our products are now readily available in a wider range of stores, making it easier for parents to make informed choices.”

I first got my hands on their products from gifts at my baby showers and from there it’s been an intense relationship. If I buy their wipes, I actually have to keep them away from my husband because he uses them on his face as he says they smell like a spa.

I have incredibly sensitive skin – I’m almost pre-empting that my girls will have the same – and I adore the Pure Beginnings Probiotic Baby range because it’s so gentle and is fragrance free.

Yas my girls are adorable.

When I shower with Rosie, we use their big bottle of  shower gel because it’s easy for her to pump, and I’m most in love with their Sensitive Body Cream for covering all Cece’s gorgeous rolls.

The ingredients used are all Ecocert approved and they support African Communities and Biodiversity Conservation through fair trade and ethical sourcing.

But what is actually in normal high-street skincare products that is damaging your skin?

Mineral Oil 

It sounds so enriching….but it’s actually a by-product of petroleum and there is nothing beneficial in mineral oil except that it’s cheap and all the beauty giants love something that saves them money.

It’s chemical makeup means that it retains water and acts as a barrier for letting moisture in or out…which would be great if you were a wet suit. It actually cannot be absorbed fully by your skin and this leads to you getting more blackheads and spots. The same is true of paraffinum liquidum.


Parabens have been used for years to preserve products and keep away bacteria which sounds good but they have been linked with cancer and it doesn’t seem natural for something to last for 3 years +.

 Sodium lauryl/laureth sulfate

SLS is the ingredient that helps products foam and bubble and it does a marvelous job of drying out your skin which then makes you apply more pore-blocking body creams and the cycle just continues. The idea that cleanliness can only be deduced by the amount of bubbles formed on your skin is cray cray.

Pure Beginnings rely on ingredients such as shea butter, aloe extract and chamomile, to name but a few, and they stand firm on the principles of only using ingredients that are rapidly biodegradable thereby being environmentally and water course friendly as well as ingredients that are approved by the Vegan Society, Beauty without Cruelty and Phytotrade Africa.


Because we both believe in giving your little one’s skin the care and attention it deserves, we’re giving away a special hamper of these three amazing products to one lucky winner.

To enter:

Follow Pure Beginnings on Instagram here

Follow me on Instagram here

Leave a comment and your email address so I can be in touch (don’t worry, your email won’t be shown)

For an extra entry, you can enter on Instagram

Terms & Conditions
The competition is open for SA only and ends on 24th February
The winner will be notified via email and has 2 days to claim their prize, failing that, another winner will be redrawn
Spam entrants will be blocked
This Promotion is in no way sponsored, endorsed or administered by or associated with Facebook, Instagram or Twitter. You acknowledge that all information and material that you submit to enter this Promotion is submitted to the Promoter and not Facebook, Instagram or Twitter and you agree that Facebook, Instagram or Twitter shall not be liable to you in any way in respect of this Promotion.
The Prize will be sent by Pure Beginnings and there is no cash alternative

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  • Reply Kim Muller February 18, 2019 at 5:50 am

    I’ve never used any Pure Beginnings products before (shocking, I know) and I would LOVE to try their range. I’ve been sticking to another baby brand probably because I just don’t know any better about the products being used. Definitely a wake up call and a need to check and Google ingredients listed.

  • Reply Angel Markus February 18, 2019 at 5:53 am

    Hoping to win

  • Reply Courtney Price February 18, 2019 at 5:54 am

    Would love to try the Pure Beginnings range. We currently use the toothpaste and teething gel.

  • Reply Sarah February 18, 2019 at 6:16 am

    Thank you for this information – did not know any of it! Would love to try the Pure Beginnings products!

  • Reply Lizanne Pitt February 18, 2019 at 6:55 am

    I used Pure Beginnings when they first came out with Elijah… and I’ve loved them ever since. Basically I’ve always been a hippy tree hugger and I don’t care for products that have junk in them… I’d rather make my own…

  • Reply Alicia February 18, 2019 at 7:19 am

    I’m switching to Pure Beginnings. Thank you Shante for educating me on this. I’m glad to have read this and watched the vids.

  • Reply Elmay van der Watt February 18, 2019 at 8:06 am

    I really had no clue about some of these big brands. My hubby and I have started avoiding Nestlé products for a similar reasin.

  • Reply Kay-Leigh February 18, 2019 at 12:53 pm

    Love that this product is natural! So important for babies to have natural products on their skin! Pregnant with my first little one. So excited to use this range! Would love to win!

  • Reply Michelle Graham February 18, 2019 at 12:54 pm

    I am a huge pure beginnings fan!!

  • Reply Este van Aswegen February 18, 2019 at 1:02 pm

    Love pure beginnings!!!

  • Reply Kelly Platt February 18, 2019 at 3:19 pm

    Thanks for the lovely giveaway 💗🌸 would be amazing to win this and give these products a try

  • Reply Jeanette February 18, 2019 at 7:02 pm

    I love Pure Beginnings! Best product EVER!!!

  • Reply Jonathan Bishop February 19, 2019 at 6:30 am

    As first time dads to be, you can imagine that we are taking in as much advice as possible! Without a doubt Pure Beginnings has been on our baby registry from the moment we found out the good news, so here’s hoping we can tick this off our list 🙂

  • Reply Phangasasa February 19, 2019 at 6:45 am

    first time mom and my lil one has eczema I’ve bought tons of products I don’t know what to use on her anymore that would actually work, this would be a nice giveaway for us 🙂

  • Reply Carla Pienaar February 19, 2019 at 1:25 pm

    Pure Beginnings is the only product I use on my two babies. I absolutely love and trust Pure Beginnings

  • Reply Rashieda Adams February 19, 2019 at 1:58 pm

    Fingers crossed for this lovely give away.

  • Reply Nicole young February 20, 2019 at 10:32 am

    Wow what an awesome review i have learned so many new things as a new mom
    I would absolutely love to use this on my baby 😁thank you for the amazing advise

  • Reply Kayle Smith February 21, 2019 at 6:36 pm

    I would love to win. I’m pregnant with baby number 2 and would love to try the Pure beginnings products. Fingers crossed.

  • Reply Louise Dobinson February 22, 2019 at 8:25 am

    Definitely going to make the switch to New Beginnings for my girls, thanks for the review!

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