Rebuilding the world with LEGO®

We’re joining LEGO® to encourage and celebrate the incredible imaginations of our children in the Creativity can Rebuild the World Campaign.

Innovation and creative problem solving starts from a young age and is something that, as parents, we should be nurturing and encouraging.

I only need to look at the fierce tenacity of Cece to know that great things can be done when you put enough thought and perseverance into it…a lot of sass can also be achieved this way too 😉!

I grew up with LEGO®, and alongside my late brother, we would create various worlds in which to pour our imagination. He would always follow the instructions. I would start off with the same intentions, but then get distracted by other ideas and let him finish the rest! We built and rebuilt various worlds together not realizing how vital this was in developing our problem-solving and communication skills.

I am now seeing these skills growing in my girls as they follow in my footsteps with their own LEGO® sets, playing together, collaborating, rebuilding, and encouraging each other’s creative skills.

Thanks to the LEGO® Friends Café and LEGO® Friends Ice Cream truck their imaginations have been well fed. Pun intended 😉!

Using a simple set of blocks, they’re learning to tell stories, creating characters, and going on adventures…whilst simultaneously learning through trial-and-error various ways to define and rebuild the world around them.

Giving them such powerful learning tools is setting our children up to not only be big picture thinkers, but also hands-on developers, skills that will be invaluable to them in their adult life.

I love that at the heart of this campaign is the belief that our kids (big and small) hold the key to making the world a better place through their sheer willingness and ability to imagine it.

Let me know in the comments if your kids love playing with LEGO®…

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LEGO® Friends Heartlake City Organic Café comes with a toy kitchen garden and a juice delivery bike for boys and girls who want to build a better planet, brick by brick.

LEGO® Friends Ice-Cream Truck comes with LEGO Friends Andrea and Roxy mini-dolls, plus a cute dog figure. Kids can build the cool truck then pretend to be the server making delicious frozen treats or play at hanging out with friends around the seating area.